About Us

The Various Artists is a leading design and web development agency based in Maroochydore. We are actively involved in the local arts & cultural scene.

Wayne McFetridge


Wayne is the owner of VA and spends most of his time running the business having spent 16 years on the tools as a web developer. He was one of the studio founders and continues to drive the team with a hands-on and holistic approach. An experienced web developer, he also moonlights as “manxmachine” – an art project that focuses on working with machines to produce works of art with a more collaborative mindset.

Josh Allen

Project Manager

Josh has a background in Sales, Logistics and Marketing, which is bolstered by his past working as marketing manager for VA’s client of 10 years; World Surfaris. Now on the team for VA, Josh takes on the positions as Account & Project Manager handling lead development, event activations, brand growth and project management.

Nik Nieuwenhuis

Web Developer

Nik joined the VA team on the back of a long history in website development and Google-certified, best-practice coding. Having worked in several agencies and even running his own studio along the way, Nik is a specialist not only in website construction but also performance management and detailed data analysis.

Erin Short

Creative Director

Originally hailing from the UK, our Creative Director Erin Short comes to VA with experience working on international brands across an array of industries, including travel, hospitality, fashion, corporate and government. She specialises in the building of brands, both strategically and visually, and meaningful, multi-channel campaigns that meet client objectives in a creative and engaging way. At VA, Erin works across branding, web design, digital content, print media and packaging design.

Katre Bailey

Graphic Designer

Katre comes to us with credentials in Design and Communications, and over 7 years of previous agency experience on the Sunshine Coast. Her passion and diverse skill set in graphic design, web, marketing, and photography allows her to deliver consistent and unified brand presence across all platforms.

Daniel Roy

Web Developer
Originally trained by our own web buff, Nik Nieuwenhuis in his studio back in 2008, Daniel has turned his hand in everything from Graphic Design and Software Development to Automotive Electronics and even Amusement Park Maintenance, earning himself a diploma of Website Development and a Bachelor of IT along the way. Regardless of his position, his guiding principles of quality, honesty and integrity are a priceless asset to any project.

Erin Bacchi

Graphic Designer

Erin holds a BA in Computer Based Art and Design with Communications & Advertising. Wearing many hats throughout her career, Erin comes to us after working alongside many local and international brands and gathering creative inspiration from years of travelling.

Grant Shankster


Grant’s relationship with VA stretches back several years, but he joined the team on a more permanent basis as our in-house Search Engine Optimisation and Pay Per Click advertising guru having recently completed his Google University Certification. Grant has worked in marketing roles at both World Surfaris and Visit Sunshine Coast and offers a broad skill set across digital promotions.

Calvin Skinner

Content Co-ordinator

Calvin joins us with a tonne of marketing and content expertise and is a welcome addition to VA’s busy content team. Graduating from the University of the Sunshine Coast with a Bachelor degree in Advertising and E-media, Calvin has 10 years of experience in content creation with six of the years dedicated to marketing and advertising in the action sports industry. 

Micah McFetridge

Video Content Creator
The Junior in the office but in no way a coffee lackey, Micah has grown to handle a lot of VA’s small format video work while studying Graphic Design at Tafe. Micah also comes to us with over 2 years experience in motion graphics, animation and music video production.