When a visitor arrives, what is the single most important action they should take? e.g. fill out an enquiry form, click to call, link to an external booking engine.
If a visitor isn’t ready to commit, what is the “soft” next step? e.g. view the gallery, download a brochure or PDF.
Who is the specific “hero” of this site? e.g. wedding planners, corporate event organisers, local promoters.
What information do you need to capture to qualify a lead? e.g. event date, event type, estimated guest count.
Special features, integrations, examples of sites you like — anything we should know.