About Us

The Various Artists is a leading integrated agency based in Alexandra Headland on The Sunshine Coast in sunny Queensland. We are regionally based and deliver amazing work for our clients.

Wayne McFetridge

Director

Wayne is the owner of VA and spends most of his time running the business having spent 16 years on the tools as a web developer. He was one of the studio founders and continues to drive the team with a hands-on and holistic approach. An experienced web developer, he also moonlights as “manxmachine” – an art project that focuses on working with machines to produce works of art with a more collaborative mindset.

Nik Nieuwenhuis

Web Developer

With over eight years as a dedicated member of the VA team, Nik leverages a long history in technical web development, comfortable working directly with the command line and grounded in best-practice coding. His extensive background includes experience in various agencies and managing his own studio. Nik is also a specialist in performance management and detailed data analysis.

Todd Fox

Creative Director

Todd scribbled his way over to VA after working with us as a freelance illustration offsider. With over 10 years experience at local Sunny Coast creative agencies and a slew of freelance work for national and international brands, Todd brings a diverse but specialised skillset to the VA team: with a background in illustration, branding, fine arts, animation and digital content creation.

Polly Roberts

Graphic Designer

Polly is a creative Graphic Designer with a passion for turning ideas into visually stunning designs. With experience working with diverse clients on the Sunshine Coast and as a freelancer, Polly brings a unique blend of skills to VA. A Sunshine Coast local, she enjoys surfing and the coastal lifestyle. As a QUT graduate with a bachelor’s degree in design and a minor in animation, Polly excels in branding, web design, and content creation.

Erin Bacchi

Graphic Designer

With a solid background in graphic and digital design, marketing, and branding, along with a passion for painting and content creation, Erin’s artistic eye and strategic thinking shine through. She’s worked with local, national, and multinational brands, in creative studios throughout Australia and the UK. Erin produces engaging visuals and campaigns that resonate across all platforms. From brushstrokes to brand strategies, Erin’s creativity continues to inspire and captivate.

Lani Carter

Content Producer

As our Content Producer, Lani is the creative force behind the lens, capturing stunning photos and videos that bring brands to life. A former Sony Digital Imaging Advocate, she’s got years of experience in wedding, portrait, and brand photography—always chasing those authentic, story-driven moments.

Eilidh Smith

Graphic Designer

Eilidh (pronounced Ay-lee) is a graphic designer originally from Scotland, now based on the sunny Sunshine Coast. Previously a teacher, she decided to pursue a long-held dream a few years ago, leading her to study design at Shillington. Eilidh focuses on bringing ideas to life in a thoughtful, creative, and clear manner, enjoying both the problem-solving and visual aspects of design equally. Outside of work, she loves being outdoors, staying active, and making things, and is happiest when she’s out enjoying the sunshine.

Calvin Skinner

Content Co-ordinator

Calvin joins us with a tonne of marketing and content expertise and is a welcome addition to VA’s busy content team. Graduating from the University of the Sunshine Coast with a Bachelor degree in Advertising and E-media, Calvin has 10 years of experience in content creation with six of the years dedicated to marketing and advertising in the action sports industry. 

Piper Reilly

PPC Specialist

Piper joins us as a talented marketing professional with over three years of freelance advertising experience. She has successfully managed campaigns for major clients across the USA, Canada, the UK, and Australia. With a strong focus on PPC, her expertise has consistently delivered impactful results. Outside the office, Piper is a killer climber, snowboarder, and mountain adventurer—bringing the same drive and precision to the peaks as she does to every campaign.