The Alignment Advantage

If you are uncertain about how well your current brand is working and unsure if, when or where to make changes (or perhaps rebrand), The Alignment Advantage will give you a clear understanding of where your brand aligns with your vision—and where it falls short.

Most importantly, we ensure that you leave with actionable steps you can implement immediately without any outside help.

The Alignment Advantage will also give you a clear plan to go even further, whether you choose to work with us, another agency, or tackle improvements on your own.

Fine print: If you choose to hire us for future branding or website work, we’ll credit 50% of the cost of The Alignment Advantage toward that project fee. It’s a win-win for your business.

What we need:

• no more than 3.5 hours of your time
• a week or so to do our thing
• $AUD 1,500 +gst.

What you get:

• Stakeholder Workshop/Interview: A focused session with you and your key players to dive into your brand’s vision, values, and identity.
• Brand Asset Analysis: A comprehensive review of your current brand elements (logo, messaging, digital presence, and more).
• Perception vs. Reality Check: We compare how you see your brand with how customers and the market perceive it.
• The Alignment Advantage Blueprint: A detailed, actionable plan showing areas of misalignment and clear steps to address them.
• Credit Toward Future Work: If you choose to hire us for brand development or rebranding, 50% of the cost of this program will be deducted from your future project.

Not so fast buddy ! You don’t get my money that easily !

Keep reading and see exactly what the process looks like, what we will deliver, and what we need from you. Trust us it’s pretty much just being honest about what you want your brand to do for you.

Time commitment:

Let’s face it this might be more of a sticking point than the money.

You don’t want to pay us to tie up days of your valuable time just so we can send you a fancy report that simply tells you what you already told us.
We certainly need your insight and we will get that via set of direct questions but after that, it is up to us to do the work.

We respect your time. We’ll need no more than 3.5 hours in total: ~30 minutes to complete a form before the interview, ~2 hours for the initial workshop, and ~1 hour for the presentation of findings. The process takes about 2 weeks from start to finish.

How it works:

• Pre-Workshop Questionnaire (30 mins): You’ll complete a simple form with a few key questions to help focus our interview and maximize the effectiveness of our session.
• Kickoff Workshop/Interview (2 hours): We meet with you and up to 4 of your key people (virtually or in person) to understand your brand’s core vision. We’ll ask about values, goals, your target audience, and your long-term brand vision.
• Analysis (1 week): We conduct an in-depth analysis of your current brand assets and evaluate how well they align with your internal goals and external perceptions.
• Presentation of Findings (1 hour): After completing our analysis, we’ll present our findings in a 1-hour session (virtual or in person), including a breakdown of where your brand is thriving and where it needs work with specific focus on the actionable recommendations that you can implement immediately without any outside help. These will be worth the 2500