They certainly wouldn’t work for months to get everything “right” before launch. The goal is to try and avoid this scenario : Breaking that upfront budget into smaller chunks and spending it based on information that you actually find out about your users/customers means that you are at market faster and not wasting resources on…

From Wikipedia – In software deployment, an environment or tier is a computer system in which a computer program or software component is deployed and executed. In simple cases, such as developing and immediately executing a program on the same machine, there may be a single environment, but in industrial use the development environment (where…

This morning I received an email marketing piece pushing online video creation with the following; “Smart brands are evolving from promoters of stuff to publishers of meaningful content that empowers their audiences and moves people to action.” I think that this is dangerous rubbish. Yes, all brands likely need to create more “content” than before…