The Minimum Viable Brand
When you are starting a new business or testing new products, massive brand guidelines often just gather dust. Spending months overthinking rigid rules creates unnecessary friction when you simply need to get to market.
The MVB strips away the fluff, delivering clarity without complexity so you can nail your core visual identity in days. Instead of a bloated manual, you get practical assets and a one-page roadmap that allow you to build trust immediately. It provides exactly what you need to look sharp from day one, built on a future-proof system that is designed to grow with you.
Who is this for ?
You are starting a new business and want to look professional from day one.
• You are testing a product or service and need a credible identity to build trust
• You have outgrown DIY logos and mismatched Canva templates.
What you’ll get in:
Mini brand workshop: A 1.5-hour session to uncover who you are, what you stand for, and how you want to be seen.
• Logo system: One to two clean, versatile logo lockups that you can actually use.
• Color palette and typography pairing: Chosen carefully for both impact and flexibility.
• Starter guidelines: A practical one-page roadmap for consistent application.
• Practical brand assets: Social profile images, an email signature, and two Canva templates to get you moving immediately.
How it works:
• Discovery: You complete a targeted 20-minute pre-work form.
• Workshop: We collaborate to define your brand essence in a 1-hour session.
• Design & Delivery: We craft your assets and deliver your complete kit within 10 business days.
• Launch: You start using your brand confidently, knowing it is built to grow.
FAQ
Is this for marketers or owners?
Both. If you are the person responsible for bringing an idea into the real world and you need a credible, professional identity to build trust from day one, this is for you.
Do I need to bring anything?
Just your ideas and a completed pre-work form. Before our workshop, we will send you a targeted discovery form that takes about 20 minutes to complete. You do not need to bring a massive design brief or a mood board, just a clear understanding of the business or product you are launching.
Is this a pitch?
No, this is a dedicated, paid engagement designed to deliver a working brand identity in two weeks. We charge a single flat fee with no hidden extras. If you decide later that you are ready for a comprehensive brand strategy, your initial investment rolls directly into our larger packages.
Get Started
$2,500
inc gst
Nail your core identity in days, not weeks, and get to market quickly.
Book with a $500 deposit with the balance due upon completion.