Caloundra City Private School

Project

Caloundra City Private School was established in 2005, and has since distinguished itself as a school of excellence in many areas. At some point in the last few years it became clear that the school’s values and vision were not reflected in their visual identity.

VA were engaged to conduct a significant brand update to ensure an identity that better matched the school’s current and future vision.

The VA team conducted workshops and research to develop a clear brand position and voice before moving to update the logo itself and roll that across both physical and digital channels.