Mooloolaba Music

Mooloolaba Music

Bringing music to life



Boasting a history that spans more than 30 years, showcasing over 20,000 line items, shipping across Australia-wide and employing some of the friendliest and most knowledgeable team members Mooloolaba Music is a Sunshine Coast icon.

Having recently changed hands new owner Phil Drinnan recognised the need to update the brand without alienating a loyal customer base that has been steadily growing for over 30 years.

When We Are VA got the gig, to help give the brand a freshen up we jumped at the chance.



  • Branding
  • Print Design
  • Digital Marketing

Telling a story

Every song ever written tells a story and when you hear a song it becomes personal. That first road trip with your mates, there was a song for that, the first time you felt heartbreak? There was a song for that. People get married to songs, they work out to songs, they play songs at funerals, they get played at birthdays and they become intrinsically tied to every aspect of our lives - Music tells a story, your story.

That was our thinking when We Are VA put pen to paper and started refurbishing the iconic Mooloolaba Music brand.

Being spoilt for choice

We Are VA proudly produced three concepts. Our goal, as ever, with brand design, is to make it difficult for the customer to pick a favourite. The current brand was a narrow winner and as per the customer’s wishes, we tried a few amalgamations of all the concepts before refining and producing the end result.

Speaking of end results…

The newly refurbished logo and brand is a doff of the hat to a 30 year Sunshine Coast icon with the modernity and timelessness to carry it into the future.

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