Category: Opinion

VA is a studio split into several significant parts as far as our income, skills and capacity goes so we think we can claim some ground to discuss this topic. But first lets backup and explain – On paper we call ourselves a “Creative Agency”.   We don’t call ourselves a “Branding Agency” even though a…

Part of creating a brand identity package is selecting the perfect hero colour or colours that represent the brand and communicate something non-verbal (and sometimes subconscious) to a customer. At VA we have always been a fairly black-and-white brand, in vision and values. Our job is to work hard behind the scenes to make your…

Image is everything. Well almost. When creating visual branding, whether graphic design, distinct social media presence or a new marketing campaign, you need it to fulfil a few simple requirements: You need it to look great and be unique and eye-catching. You need it to reflect your brand You need a timely turnaround. You need…

We hear it all too often. The one where a business invested in social media-based advertising, just because they heard that if you aren’t doing ads on Facebook, you aren’t reaching your audience and you’re missing out on potential business.  FALSE!! Social Media is most effective when you have a real, organic audience actually interacting…

Firstly lets define a few parameters for this discussion. Lets break down the main elements that effect your site’s speed. Content – the site itself may be blazing fast but if you load large images and/or video on a page it will impact your speed. Optimise your images and/or make sure the CMS is capable…

It really isn’t getting any easier and here is why : We worked for a Sydney Based Driving School who fondly recalled that the ONLY thing he needed to do 20 years ago was pay for Yellow Pages advertising. We scoff at Yellow Pages now thinking that we are so much more sophisticated but as…

A few short years we all assumed that the future was one in which a business could create a website, pay the hosting bill and generate leads (or sales) 24/7 for almost no cost. That future didn’t eventuate. Not even close. Instead we have businesses struggling to comprehend an increasingly complex digital ecosystem and the…

They certainly wouldn’t work for months to get everything “right” before launch. The goal is to try and avoid this scenario : Breaking that upfront budget into smaller chunks and spending it based on information that you actually find out about your users/customers means that you are at market faster and not wasting resources on…

From Wikipedia – In software deployment, an environment or tier is a computer system in which a computer program or software component is deployed and executed. In simple cases, such as developing and immediately executing a program on the same machine, there may be a single environment, but in industrial use the development environment (where…

This morning I received an email marketing piece pushing online video creation with the following; “Smart brands are evolving from promoters of stuff to publishers of meaningful content that empowers their audiences and moves people to action.” I think that this is dangerous rubbish. Yes, all brands likely need to create more “content” than before…