Creating A Compassionate Brand
Suncare’s core business is to understand community needs and develop innovative responses for people who are ageing, living with a disability or mental illness. Every brand interaction regardless of platform had to reflect this value - VA was set to work.
The Brand Refresh
Suncare prides itself on working compassionately and genuinely. Listening to the needs of individuals, carers and family members - compassion is paramount. The brand refresh had to pay tribute to the long 40-year history of the organisation and couldn’t depart radically from the existing logo.
VA maintained the principle elements of the existing logo but added a softer colour palette and layered elements to soften and emphasise. As with all VA’s branding, we produce a number of variants that work well across a number of applications.
The refreshed Suncare brand and site help to create a message that doesn’t pitch, shout or sell. Rather it puts the user’s needs in focus and asks permission.
“How Can we help you?” replaces the usual power pitch or brand identifier on the Suncare website the logo conveys compassion and care. In tandem the unique proposition of the Suncare offering becomes immediately obvious - We are here to serve you, tell us what you need.
- Brand Strategy
- Brand Design
- Print Design
- Website Design
- Website Development
- Digital Marketing
"How can we help you?"
## The refreshed Suncare brand and site help to create a message that doesn't pitch, shout or sell. Rather it puts the user's needs in focus and asks permission.
## Regular communication and transparency sums up our relationship with Suncare. The awesome Suncare team advises VA on goals and objectives, together we build a strategy and VA roll out the tactical elements ... and it works.