Our Articles
We sometimes express our opinions here. Most are strong but loosely held and some are hills we may die on.
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Read More: From Hybrid to Native: Why We’re Moving Beyond Custom Themes
From Hybrid to Native: Why We’re Moving Beyond Custom Themes
560 words2–4 minutesFor over a decade, our studio has refused to take the easy route. While much of the industry turned to “drag-and-drop” page builders, we stayed committed to high-performance, custom-coded architecture leveraging the power of Bootstrap and Advanced Custom Fields (ACF) to build WordPress sites that were fast, secure, and professional. But WordPress has entered a…
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We don’t do job ads
354 words1–2 minutesRead More: We don’t do job ads90% of the time VA put out feelers across our network and our social channels to try to find people who are a good fit for our team and our clients. You do need to have the skills to deliver but they aren’t the only game in town. As I (Wayne McFetridge – VA Owner) get…
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The BOM website doesn’t care about Google and it’s beautiful.
1,426 words6–9 minutesRead More: The BOM website doesn’t care about Google and it’s beautiful.I want you to go to the BOM Site and bask in its unapologetic beauty. I want you to minimise your window if you’re on your desktop and daze admiringly at its non-existent breakpoints. If you’re on your mobile phone I want you to pinch and squeeze as you attempt to navigate this informative monstrosity.…
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All Rounders vs Experts
419 words2–3 minutesRead More: All Rounders vs ExpertsWhen it comes to marketing, small businesses usually follow either of two paths. There is the option to have an in-house marketing “all-rounder” or businesses choose to work with an agency. Both are fine solutions to your marketing woes, but which option leaves you in a more competitive place, at the end of the day? …
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How Fiverr can cost you more than a creative agency
600 words3–4 minutesRead More: How Fiverr can cost you more than a creative agencyImage is everything. Well almost. When creating visual branding, whether graphic design, distinct social media presence or a new marketing campaign, you need it to fulfil a few simple requirements: You need it to look great and be unique and eye-catching. You need it to reflect your brand You need a timely turnaround. You need…
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Why no digital marketing strategy is the best digital marketing strategy.
1,043 words4–7 minutesRead More: Why no digital marketing strategy is the best digital marketing strategy.Digital marketing isn’t about long-winded word docs, spreadsheets, meetings and printed minutes. Oh no! It’s an adventure into the Wild West, it’s about walking into the night with a six-shooter holstered and only a destination in mind. Onward to greatness! Saddle up partner, you’re a Cowboy now. The prospects of a dazzling digital future have…
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It’s Called ‘Social’ Media for a reason!
352 words1–2 minutesRead More: It’s Called ‘Social’ Media for a reason!We hear it all too often. The one where a business invested in social media-based advertising, just because they heard that if you aren’t doing ads on Facebook, you aren’t reaching your audience and you’re missing out on potential business. FALSE!! Social Media is most effective when you have a real, organic audience actually interacting…