Outside of having great talent on our team a big part of successfully delivering creative work is having a process that maximises the likelihood of a successful result. In our experience, sensible provision of feedback is the key role that our clients play and it...
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VA is a studio split into several significant parts as far as our income, skills and capacity goes so we think we can claim some...
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Part of creating a brand identity package is selecting the perfect hero colour or colours that represent the brand and communicate something non-verbal (and sometimes...
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As an agency with a lot of digital experience, we are frequently bombarded with requests to redesign websites. And while we appreciate the enthusiasm for...
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In 2021 ABS data showed that enrolments to independent schools rose by 3.6 per cent in 2021. This is one of the strongest years of...
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When it comes to our approach to ongoing marketing efforts for our clients we take a decidedly nautical approach. If you visualise your various marketing...
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I want you to go to the BOM Site and bask in its unapologetic beauty. I want you to minimise your window if you’re on...
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An exploration into the world of content creation in 2021. As much as I despise the expression "content is king", let's face it: content —...
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When it comes to marketing, small businesses usually follow either of two paths. There is the option to have an in-house marketing “all-rounder” or businesses...
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So you’ve got your sights set on a fancy new website? Perhaps your existing website is out of date, it’s under-performing or just simply needs...
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Google Analytics is a tool used daily, here at VA. It’s one of the first things we want to see when we welcome new clients...
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Digital marketing isn’t about long-winded word docs, spreadsheets, meetings and printed minutes. Oh no! It’s an adventure into the Wild West, it’s about walking into...
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We hear it all too often. The one where a business invested in social media-based advertising, just because they heard that if you aren’t doing...
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Events have been at the core of our DNA since 2010 when we opened our doors at the "Old Courthouse" in Maroochydore. Part underground bar,...
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Before you read further please understand that the headline above is total clickbait. The article that follows outlines my position (as of Feb 2021) and...
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A few weeks ago I published Part 1 of this series and you can find it here. It dealt with how/why sites are slow and...
Read Firstly lets define a few parameters for this discussion. Speed isn't EVERYTHING. There is always a trade off between beauty and speed. Google PageSpeed Insights...
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It really isn't getting any easier and here is why : For most SMEs Digital marketing has not totally replaced your traditional marketing so now...
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https://www.youtube.com/watch?v=A57XzAuFQjs&t=1s&ab_channel=MICAustralia This video piece was commissioned by our client MIC to document their journey over the last few years. We were honoured to design their...
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A few short years ago we all assumed that the future was one in which a business could create a website, pay the hosting bill...
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They certainly wouldn't work for months to get everything "right" before launch. The goal is to try and avoid this scenario : Breaking that upfront...
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From Wikipedia - In software deployment, an environment or tier is a computer system in which a computer program or software component is deployed and...
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This morning I received an email marketing piece pushing online video creation with the following; "Smart brands are evolving from promoters of stuff to publishers...
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