Our Articles
We sometimes express our opinions here. Most are strong but loosely held and some are hills we may die on.
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Read More: From Hybrid to Native: Why We’re Moving Beyond Custom Themes
From Hybrid to Native: Why We’re Moving Beyond Custom Themes
560 words2–4 minutesFor over a decade, our studio has refused to take the easy route. While much of the industry turned to “drag-and-drop” page builders, we stayed committed to high-performance, custom-coded architecture leveraging the power of Bootstrap and Advanced Custom Fields (ACF) to build WordPress sites that were fast, secure, and professional. But WordPress has entered a…
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From Hybrid to Native: Why We’re Moving Beyond Custom Themes
560 words2–4 minutesRead More: From Hybrid to Native: Why We’re Moving Beyond Custom ThemesFor over a decade, our studio has refused to take the easy route. While much of the industry turned to “drag-and-drop” page builders, we stayed committed to high-performance, custom-coded architecture leveraging the power of Bootstrap and Advanced Custom Fields (ACF) to build WordPress sites that were fast, secure, and professional. But WordPress has entered a…
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Brand in Design vs Brand in Practice
1,006 words4–6 minutesRead More: Brand in Design vs Brand in PracticeVA is a studio split into several significant parts as far as our income, skills and capacity goes so we think we can claim some ground to discuss this topic. But first lets backup and explain – On paper we call ourselves a “Creative Agency”. We don’t call ourselves a “Branding Agency” even though a…
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The Importance of Brand Colour AKA The Rocket Red Conundrum
999 words4–6 minutesRead More: The Importance of Brand Colour AKA The Rocket Red ConundrumPart of creating a brand identity package is selecting the perfect hero colour or colours that represent the brand and communicate something non-verbal (and sometimes subconscious) to a customer. At VA we have always been a fairly black-and-white brand, in vision and values. Our job is to work hard behind the scenes to make your…
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Where the streets have “new” names
449 words2–3 minutesRead More: Where the streets have “new” namesAs an agency with a lot of digital experience, we are frequently bombarded with requests to redesign websites. And while we appreciate the enthusiasm for change, we would like to take a moment to address an issue that we see all too often: namely that rapidly and comprehensively overhauling your website structure can be a…
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Schools: Your brand is the foundation for your marketing success
723 words3–5 minutesRead More: Schools: Your brand is the foundation for your marketing successIn 2021 ABS data showed that enrolments to independent schools rose by 3.6 per cent in 2021. This is one of the strongest years of growth since 2007 (You can read more here) Whilst a growing slice of the public seem to want an independent education for their children we all know that marketing for…
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VA will float your boat(s).
424 words2–3 minutesRead More: VA will float your boat(s).When it comes to our approach to ongoing marketing efforts for our clients we take a decidedly nautical approach. If you visualise your various marketing and advertising channels as boats in a harbour, we take the view that our work as your agency is to somehow raise the water level and thus all the boats…