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From Hybrid to Native: Why We’re Moving Beyond Custom Themes
For over a decade, our studio has refused to take the easy route. While much of the industry turned to “drag-and-drop” page builders, we stayed committed to high-performance, custom-coded architecture leveraging the power of Bootstrap and Advanced Custom Fields (ACF) to build sites that were fast, secure, and professional. But WordPress has entered a new…
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Where the streets have “new” names
As an agency with a lot of digital experience, we are frequently bombarded with requests to redesign websites. And while we appreciate the enthusiasm for change, we would like to take a moment to address an issue that we see all too often: namely that rapidly and comprehensively overhauling your website structure can be a…
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Schools: Your brand is the foundation for your marketing success
In 2021 ABS data showed that enrolments to independent schools rose by 3.6 per cent in 2021. This is one of the strongest years of growth since 2007 (You can read more here) Whilst a growing slice of the public seem to want an independent education for their children we all know that marketing for…
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VA will float your boat(s).
When it comes to our approach to ongoing marketing efforts for our clients we take a decidedly nautical approach. If you visualise your various marketing and advertising channels as boats in a harbour, we take the view that our work as your agency is to somehow raise the water level and thus all the boats…
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We don’t do job ads
90% of the time VA put out feelers across our network and our social channels to try to find people who are a good fit for our team and our clients. You do need to have the skills to deliver but they aren’t the only game in town. As I (Wayne McFetridge – VA Owner) get…
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The BOM website doesn’t care about Google and it’s beautiful.
I want you to go to the BOM Site and bask in its unapologetic beauty. I want you to minimise your window if you’re on your desktop and daze admiringly at its non-existent breakpoints. If you’re on your mobile phone I want you to pinch and squeeze as you attempt to navigate this informative monstrosity.…
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All Rounders vs Experts
When it comes to marketing, small businesses usually follow either of two paths. There is the option to have an in-house marketing “all-rounder” or businesses choose to work with an agency. Both are fine solutions to your marketing woes, but which option leaves you in a more competitive place, at the end of the day? …
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Why no digital marketing strategy is the best digital marketing strategy.
Digital marketing isn’t about long-winded word docs, spreadsheets, meetings and printed minutes. Oh no! It’s an adventure into the Wild West, it’s about walking into the night with a six-shooter holstered and only a destination in mind. Onward to greatness! Saddle up partner, you’re a Cowboy now. The prospects of a dazzling digital future have…
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VA “hearts” Events
Events have been at the core of our DNA since 2010 when we opened our doors at the “Old Courthouse” in Maroochydore. Part underground bar, part art gallery our opening nights at the Just Us Gallery from 2010 – 2013 were easily the hottest ticket in Maroochydore in the days when Ocean Street had more…
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Canva is the design antichrist!
Before you read further please understand that the headline above is total clickbait. The article that follows outlines my position (as of Feb 2021) and it is pretty much the opposite of the headline. I think that Canva (Enterprise) is probably a godsend to anyone that cares about good design and brand consistency for Small-medium…
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No Excuse for slow sites #2
A few weeks ago I published Part 1 of this series and you can find it here. It dealt with how/why sites are slow and what can be done to fix (or better prevent) the issues. This article will focus on a major reason to make sure you site is as fast as it can…